| Location | Nova Scotia
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| Organization | Nova Scotia Department of Tourism, Culture and Heritage
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| Description | The Ici on parle français program began in 1998 as a pilot project and is now part of Nova Scotia's Department of Tourism, Culture and Heritage. A logo with a fleur-de-lis and star representing Acadia was created to identify participating businesses that provide services in both official languages. To qualify, businesses must have a bilingual employee on site at all times and provide high-quality service in French. The Department provides promotional materials free of charge and ensures that businesses are identified in the tourism guide and on the Province's official tourism site.
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| Objectives | | • | Attract Francophone tourists to Nova Scotia | | • | Identify and promote businesses providing services in French
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| Activities | | • | Creation of promotional tools | | • | Promotion campaign to attract new participants (Fax Flash, circulars, public meetings, regional tourism industry associations) | | • | Mail-out to confirm participation of member businesses, renewal of annual registration | | • | Distribution of promotional tools (pins, signs, stickers, etc.) to participating tourism operators | | • | Identification in provincial tourism guide and on the Internet | | • | Distribution of the list of participating businesses to tourist information centres and the call centre | | • | Promotion of the program to visitors and operators
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| Partners | • Regional tourist associations
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| Funding | • Government of Nova Scotia
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| Results | | • | Promotional materials recognized and requested by Francophone visitors | | • | Program participation of some 180 businesses | | • | Tourism operators are proud to participate in the program | | • | Satisfaction level of 85% among operators
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| Ingredients for success | | • | Detailed promotional campaign | | • | Follow-up with businesses (annual renewal message)
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| Challenges | | • | Ensure service availability at all times and establish a system of verification and follow-up | | • | Create new brand (new logo and slogan) in response to feedback received
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| For additional information | http://www.novascotia.com/en/home/discovernovascotia/ourculture/foundingcultures/acadianculture/Bienvenue.aspx
Mireille Roach
902-424-4153
roachmc@gov.ns.ca
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