| Location | Canada | |
| Organization | Réseau de développement économique et d'employabilité – Canada |
| Description | Following a national study, the Réseau de développement économique et d'employabilité (RDÉE Canada) began working in collaboration with Direction Ontario to develop and test a French services rating system. There will be a national database managed by Direction Ontario, and businesses will be able to rate their own services by filling out a self-evaluation form directly on the Web.
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| Objectives | | • | Develop a standardized system for rating bilingual services that can be used across Canada | | • | Educate businesses about the importance of offering bilingual services | | • | Position Francophone and Acadian communities in the tourism industry
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| Activities | | • | Canada-wide study on the rating of services | | • | Implementation of a rating system based on four categories: | | | ► | Promotion in French (Website, brochures) | | | ► | Onsite documentation in French (menus, info on accommodations) | | | ► | French spoken in peak season and/or on request | | | ► | French spoken at all times | | • | Promotion of the initiative | | • | Registration of businesses on the Web
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| Partners | | • | Partnerships with the 12 provincial and territorial RDÉEs and with several other regional, provincial and territorial tourism industry players | |
| Funding | | • | RDÉE Canada and its government partners, such as Human Resources and Social Development Canada
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| Results | | • | Increased visibility of French capacity in tourist establishments outside Quebec
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Ingredients
for success | | • | Various rating categories – companies can have from one to four colour-coded symbols (fr), depending on the services they offer, encouraging them to improve various aspects of their services
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| Challenges | | • | Convincing businesses to participate | | • | Avoiding misleading claims of bilingual services
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| For additional information | Aubrey Cormier
902-854-2557
aubrey.cormier@rdee.ca |
