Part I - Program objectives, eligibility criteria and funding conditions

1. Canada Magazine Fund (CMF)

1.1 OBJECTIVES

The objectives of the CMF are:

• Content - To promote the creation of Canadian editorial content for Canadian readers in order to enhance the ability of Canadian magazines to compete in an open marketplace.
  
  
• Sustainability - To strengthen the sustainability and infrastructure of magazines and the magazine industry in the context of a difficult competitive environment that is changing in the face of new technologies and evolving business models and distribution methods.

The CMF delivers on these objectives through four (4) components:

• Formula-based Support for Editorial Content (SEC): This component targets the magazines most at risk in a changing advertising services market and assists eligible Canadian publishers to offset the cost of producing Canadian content.
  
  
• Formula-based Support for Arts and Literary Magazines (SALM): This component provides support to maintain high levels of Canadian editorial content in high-quality Canadian cultural magazines, which nurture the vitality of Canadian cultural expression.
  
  
• Project-based Support for Business Development for Magazine Publishers (SBDMP): This component supports the growth and sustainability of small- and medium-sized titles by investing in projects that increase circulation, advertising revenue, operational efficiencies, and professional development.
  
  
• Project-based Support for Industry Development (SID): This component provides project-based support for association-based initiatives that will benefit the sustainability of the industry as a whole, such as projects in the area of marketing, promotion, distribution, professional development, etc.

The objectives of the CMF are designed to complement and reinforce the objectives of the Publications Assistance Program (PAP), which supports access to Canadian magazines and non-daily newspapers by Canadian readers through a postal subsidy. The objectives of the PAP are to ensure that Canadians continue to have access to Canadian magazines and non-daily newspapers with high levels of Canadian content; that Canadian magazines and non-daily newspapers reflecting diverse Canadian communities continue to be available to Canadians; and that Canadian creators of content continue to have magazines and non-daily newspapers showcasing their work distributed to Canadian readers.

Together, the CMF and the PAP work to ensure that Canadian content is produced by a viable Canadian magazine industry that can respond to a complex marketplace, and that this content is made available to Canadian readers.

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