Message from the Minister, Canadian Heritage

The annual report of the Cultural Affairs Sector of Canadian Heritage gives an indication of the richness and breadth of our policy, program and research activities—encompassing Canadian arts, books, periodicals, music, film, video, broadcasting and interactive digital media industries.

Creativity contributes not only to the quality of our cultural and civic life, but also to the strength of our economy. The Conference Board of Canada estimated that in 2007 arts and cultural industries contributed just over $46 billion to the economy—or roughly 3.8 percent of Canada’s gross domestic product. The Board also highlighted how creative communities are becoming world-class assets, fostering innovative businesses and attracting international tourists, investments and talents.

The arts and cultural sector is constantly evolving. From creation and innovation to consumption, culture is now more than ever about choice. Major technological, economic and social changes, here and abroad, will continue to transform Canada’s cultural landscape.

Canada’s arts and cultural industries are not immune to the prevailing economic climate. Industries that depend heavily on advertising revenues, such as over-the-air broadcasters, magazines and newspapers, are already starting to be affected by the economic decline. Not-for-profit arts organizations are being affected by businesses having fewer resources to provide sponsorships, and by downturns in both charitable donations and revenues from investments and endowment funds. The recession in the United States, our largest trading partner, may lead to a decrease in Canadian cultural exports, and less disposable income at home and abroad could affect sales of cultural products.

In this environment of challenge and constant change, the Cultural Affairs Sector will continue to develop dynamic public policy and programs that lend targeted support to a thriving creative economy, allow creators and consumers to seize new and exciting opportunities, and meet the changing needs of Canadians.

This report demonstrates how the Department of Canadian Heritage serves Canadians through its support of arts and culture. However we share our stories—through watching television, listening to music, reading magazines, accessing culture online or going to festivals—our ultimate goal is that Canadian arts and culture continue to be created and cherished for years to come.

ORIGINAL signed by

The Honourable James Moore, P.C., M.P.
Minister of Canadian Heritage and Official Languages

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