Department of Canadian Heritage Periodical Policy Strategic Overview
“The Government of Canada’s magazine programs have played a crucial role in fostering the wonderful diversity of news, viewpoints and opinions found in Canada’s magazines today.”
John L. Thomson, Chief Executive Officer and Publisher, Canadian Geographic, before the Standing Senate Committee on Transport and Communications, October 18, 2005
The Department of Canadian Heritage’s approach to supporting Canadian cultural industries is guided by five strategic objectives in two areas:
The Periodical Publishing Policy and Programs Directorate has applied these five objectives to the Canadian periodical industry through a policy framework that focuses on the creation of Canadian content in periodicals and the delivery of that content to Canadian readers. This framework is implemented through the administration of funding programs and the development and implementation of regulatory and policy measures. For periodicals, the five strategic objectives are therefore realized in the following ways:
Reach the World
The Department will continue to explore opportunities to promote Canadian periodicals in a global context and showcase the talent of our writers, photographers, and illustrators.
Reach Audiences
Through the Publications Assistance Program, the Department and periodical publishers continue to work together to ensure that Canadians in all communities across the country have access to content that has been created in Canada for them.
Harness the Opportunities of New Technologies
Project-based funding through the Support for Business Development for Small Magazine Publishers component of the Canada Magazine Fund can be directed to online projects. This helps ensure the Canadian periodical industry continues to reap the benefits of new technologies through better marketing and revenue generation, through streamlining business practices, and through use of the Internet to create stronger communities of interest.
Invest in Excellence
The Department’s policies and programs recognize and encourage excellence in the development of Canadian content in periodicals. They also support business development, professional development, and marketing and promotion for individual magazines and associations. The Support for Industry Development and Support for Business Development for Small Magazine Publishers components of the Canada Magazine Fund are at the heart of this support strategy.
Reflect Ourselves
Canadian Heritage helps ensure that magazines and community newspapers reflect a diverse Canadian readership and respond to their needs. The Department contributes to the creation of diverse content in magazines through the Support for Editorial Content and Support for Arts and Literary Magazines components of the Canada Magazine Fund.
Applying the Periodical Policy Framework to the Production and Distribution Cycle of a Magazine or Community Newspaper:
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