Advertising Sales Tools - A Guide for Small Publishers
About this series
Advertising Sales Tools: A Guide for Small Publishers, is one of a series of practical guides for small publishers produced by the Department of Canadian Heritage. The guides are intended to provide small publishers with guidance from industry experts on key aspects of their business.
Other titles in this series include
Renewals: A Guide for Small Publishers by Jon Spencer
Selling on the Newsstand: A Guide for Small Publishers by Pierre Proulx
New Subscribers: A Guide for Small Publishers by Greg Keilty
About the author
Gwen Dunant has been in the publishing industry for over 25 years. She began her career at MacLean Hunter and moved to Key Publishers where she sold advertising space for Toronto Life magazine. For 10 years she sold national and retail advertising for this magazine, developing territories, building a client base, designing value-added packages, advertiser incentives.
In 1992, Ms. Dunant left Key Publishing to start her own consulting company – Dunant Consulting in Toronto. As a consultant, she sells advertising space, works with client publications to develop effective sales tools (such as media kits, rate cards, readership surveys, etc.) and delivers sales training frequently to small and mid-sized publications.
Since 1980, Ms. Dunant has been involved with Magazines Canada, speaking at seminars at Magazines University, participating in numerous
committees, as well as writing and editing articles on advertising sales for handbooks and newsletters. In addition, as Program Co-ordinator for Magazines Canada, she played a key role in the design and structure of Magazines Canada's Travelling Consultants Program, School for Circulation,
School for Professional Publishing and School for Advertising Sales.
Ms. Dunant specializes in teaching and training publishers and advertising representatives of small to mid-sized magazines to reach their advertising goals.
Contact us
Periodical Publishing Policy and Programs Directorate
Cultural Industries Branch
Department of Canadian Heritage
15 Eddy Street, 15-4-F
Gatineau, Quebec K1A 0M5
Phone: 819-994-3118
Fax: 819-953-7782
E-mail: pep-ppp@pch.gc.ca
© Gwen Dunant, 2006
PDF edition
Catalogue No. CH44-73/2-2006E-PDF
ISBN 0-662-42887-0
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