Official Languages Campaign

Official Languages a winning formula

In collaboration with Alice Barnabé, Canada Public Service Agency

October 9, 2007, marked the launch of the Official Languages Information Campaign. This nation-wide campaign to promote official languages is the fruit of a partnership among nine organizations: the Public Service Agency of Canada, the Canada Border Services Agency, the Office of the Auditor General of Canada, the Public Service Commission of Canada, Industry Canada, Canadian Heritage, Natural Resources Canada, Public Works and Government Services Canada and VIA Rail Canada.

The campaign has three interralated goals:

  • Inform employees of their rights and obligations regarding official languages;
  • Inform employees of the Government of Canada's obligations to official-language minority communities and promote English and French in Canada; and
  • Better anchor official languages in the fundamental values of the Public Service and Canadian society.

The campaign's slogans are:

  • We take pride in providing quality service in English and French.
  • We all win when we work together in the official language of our choice.
  • Anglophone and Francophone minority-community development, let's make it a reality.
  • Our official languages enrich us all.
  • Official languages: a winning formula.
  • Respecting official languages means supporting the communities across the country.
  • Leaders make it happen in both official languages.

The event, which began with a networking breakfast, featured keynote speeches by Monique Boudrias, Executive Vice- President of the Agency, and Judith A. LaRocque, Deputy Minister of Canadian Heritage. The speeches emphasized the critical importance of official languages, both in Canadian society and in organizations subject to the Official Languages Act. The speeches are posted at www.psagency-agencefp.gc.ca/ollo.

The audience of official languages champions, managers and national coordinators of Section 41 of the Act then got the first glimpse of the initial series of promotional products ranging from banners and posters to publications. This material can be viewed and ordered through the CPSA website. More products will be released at a later date.

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