Section 3 – Eligibility Criteria

3.0 Who can apply?

Publishing firms producing printed paid or verified request circulation magazines and paid circulation non-daily newspapers can apply. To be eligible for funding under the Aid to Publishers component you must meet all eligibility criteria for both the publishing firm and the periodical.

3.1 Eligible publishing firms

Eligible publishing firms and its affiliated companies must:

  • be private-sector entities, including corporations, not-for-profit organizations, partnerships and sole proprietorships;
  • be majority owned and controlled by Canadians;
  • have their principal place of operations in Canada; and
  • have published one or more eligible periodicals at the application deadline.

3.2 Eligible periodicals

Eligible periodicals must meet all the following criteria:

  • be published by an eligible publishing firm;
  • be majority owned and controlled by Canadians;
  • be either a printed magazine or a printed non-daily newspaper;
  • be distributed using either a majority of paid circulation or verified request circulation;
  • have completed at least one uninterrupted 12-month publishing cycle at the application deadline;
  • have been published at least twice and no more than 56 times during the reference year including special issues;
  • contain an average of at least 80% Canadian editorial content in the issues published during the reference year. Ethnocultural periodicals must contain an average of at least 50% Canadian editorial content in the issues published during the reference year;
  • contain an average of at most 70% advertising in the issues published during the reference year; and
  • have been edited, designed, assembled and published in Canada.

Association periodical requirements

An eligible association periodical must also:

  • offer its periodical to members and non-members of the association at the same cost;
  • allow members to opt out of receiving and paying for the periodical; and
  • separate the membership to the association from the subscription to the periodical, i.e. membership cost must not include the subscription cost of the periodical.
Note
The association periodical requirements do not apply to Aboriginal, official language minority and ethnocultural periodicals.

3.3 Paid circulation - Magazines

Paid circulation magazines must:

  • Have sold during the reference year at least 5,000 paid copies through subscriptions, and/or single-copy/newsstand sales. Aboriginal, official language minority and ethnocultural magazines must have sold at least 2,500 paid copies during the reference year.
  • Have sold during the reference year from its total circulation at least 50% of copies consisting of subscriptions, single-copy/newsstand sales and sponsored copies 1. This criterion is not applicable to Aboriginal, official language minority, ethnocultural, and GLBT magazines.
  • Have a minimum average subscription price of $12 per year, or a minimum average price of $1 per copy (by subscription or single-copy). The price must appear in the masthead of the magazine. The minimum prices do not apply to Aboriginal, official language minority, ethnocultural, and GLBT magazines.

1Though sponsored copies are counted to determine if this criterion is met sponsored copies are not included in the formula to calculate the funding amount.

Example: how to calculate if you have sold at least 50% of copies during the reference year:

Subscription copies sold 40,000
Single-copies/newsstand copies sold 10,000
Sponsored copies 10,000
Subtotal: paid circulation 60,000

Controlled/complimentary copies 40,000
Total circulation 100,000

Subscription copies + single-copies/newsstand copies + sponsored copies at 60,000 out of total circulation at 100,000 = 60%.

The publisher sold 60% of copies and meets the eligibility criteria: "Have sold during the reference year at least 50% of its total circulation consisting of copies sold through subscriptions, single-copy/newsstand sales and sponsored copies."

3.4 Paid circulation — Non-daily newspapers

Paid circulation non-daily newspapers must:

  • Have sold during the reference year at least 5,000 paid copies through subscriptions, and/or single-copy/newsstand sales. Aboriginal, official language minority and ethnocultural non-daily newspapers must have sold at least 2,500 paid copies during the reference year.
  • Have sold during the reference year from its total circulation at least 50% of copies consisting of subscriptions, single-copy/newsstand sales and sponsored copies1. This criterion is not applicable to Aboriginal, official language minority, and GLBT non-daily newspapers.
  • Have a minimum average subscription price of $12 per year, or a minimum average price of $0.50 per copy (by subscription or single-copy). The price must appear in the masthead of the non-daily newspaper. The minimum prices do not apply to Aboriginal, official language minority, and GLBT non-daily newspapers.

1Though sponsored copies are counted to determine if this criterion is met sponsored copies are not included in the formula to calculate the funding amount.

3.5 Verified request circulation — Magazines

Verified request circulation magazines must:

  • Have distributed during the reference year at least 5,000 request copies from verified personal direct request from the recipient.
  • Have distributed during the reference year at least 50% of its total circulation consisting of verified personal direct request from the recipient and other request copies.

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